Husqvarna Construction US Privacy Policy

Husqvarna appreciates your interest in the Company and its products. We strongly encourage you to carefully read this Privacy Policy before using this Website and any sub-sites or Applications/Apps or our products and services. (together the "Site"). This Privacy Policy specifies what kind of information Husqvarna Construction Products (an affiliate of Husqvarna AB) (“Husqvarna” or the “Company”) or third parties on behalf of Husqvarna gathers from this Site and what measures are taken to protect your personal information. If you do not agree to the Privacy Policy, you may not use the Site. This Privacy Policy may change from time to time, so please check back periodically.

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our Websites (as an example: husqvarnaconstruction.com/US) and our Applications (as an example: Husqvarna Fleet Services) including personal information (as defined below) and our practices for collecting, using, maintaining, protecting, and disclosing that information. 

This Privacy Policy applies to information we collect:

  • When you visit our Websites, including the information you may provide in email, text, and other electronic messages between you and the Website.
  • When you interact with our Applications or advertising on third-party websites and services, if those Applications or advertising include links to this policy.

Please read this Privacy Policy to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you should not use our Site. By accessing our using the Site, you agree to this Privacy Policy. This Privacy Policy may change from time to time. 

INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

We collect several types of information from and about users of our Website and Applications, including personal information, which is defined as information about an identifiable individual, which may personally identify you, such as your name, postal address, e-mail address, and telephone number or more technical information such as your computer's operating system and your Internet Protocol address, but only when this information can identify you as an individual. Depending on your jurisdiction, personal information that is aggregated and/or deidentified and/or anonymized cannot be associated with an identifiable individual and is not considered to be personal information. Subject to applicable data protection laws, we may collect necessary information directly from you when you provide it to us or automatically as you navigate through the Site. 

WE PROCESS THE FOLLOWING CATEGORIES OF PERSONAL INFORMATION ABOUT YOU

  • Personal details: given name(s)
  • Contact details: correspondence address, shipping address, telephone number, email address, messenger app details, online messaging details, and social media details.
  • Consent records: records of any consents you have given, together with the date and time, means of consent and any related information (e.g. the subject matter of the consent)
  • Purchase details: records of purchases and prices; and consignee name, address, contact telephone number, and email address
  • Data relating to our products: product identifiers, product name, location data, actions triggered through the use of partner integration
  • Data relating to our Websites and Apps: device type, operating system, browser type, browser settings, IP address, language settings, dates and times of connecting to a Website, App usage statistics, App settings, dates and time of connecting to an App, location data, and other technical communications information (some of which may constitute personal data information); username, password, security login details, usage data, aggregate statistical information. 
  • Employer details: when you apply for employment or interact with us in your capacity as an employee or employee of a third party, the name, address, telephone number and email address of your employer, to the extent relevant
  • Content and advertising data: records of your interactions with our online advertising and content, records of advertising and content displayed on pages or App screens displayed to you, and any interaction you may have had with such content or advertising (e.g. mouse hover, any forms you complete in whole or in part) and any touchscreen interactions
  • Views and opinions: any views and opinions that you choose to send to us, or publicly post about us on social media platform

SENSITIVE PERSONAL INFORMATION

We do not seek to collect or otherwise process sensitive personal information in the ordinary course of our business (for example, your precise geolocation data). Where it becomes necessary to process your sensitive personal information for any reason, we rely on one of the following:

  • To perform the services or provide the good reasonably expected by an average consumer who requests those goods or services
  • To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted personal information
  • To resist malicious, deceptive, fraudulent, or illegal actions directed at the Company and to prosecute those responsible for those actions
  • To ensure the physical safety of natural persons. For example, a business may disclose a consumer's geolocation information to law enforcement to investigate an alleged kidnapping
  • To perform services on behalf of the business. For example, a business may use information for maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business
  • To verify or maintain the quality or safety of a product, service, or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by the Company

INFORMATION YOU PROVIDE TO US

The information we collect on or through our Websites or Applications may include:

  • Information that you provide by filling in forms on our Websites or Applications. This includes information provided at the time of purchase, product registration, account creation, subscribing to email notifications, newsletters, posting product reviews, or requesting customer service
  • Records and copies of your correspondence (including email addresses) if you contact us
  • Your responses to surveys that we might ask you to complete for research purposes
  • Your responses to contents, giveaways, and competitions including photos and other images

INFORMATION WE COLLECT THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGIES

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Site (such as products viewed or purchased, promotional codes or information), including traffic data, geolocation data, and other communication data and the resources that you access and use on the Site, i.e. functions like search or customer service.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type. 

The information we collect automatically is statistical data buy may include personal information or we may maintain it or associate it with personal information we collect in other ways or  receive from third parties, in which case we will treat it as personal information. It helps us to improve our Site and to deliver a better and more personalized service, as further detailed in the section "How We Use Your Personal Information" of this Privacy Policy. 

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Your may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site. 
  • Web Beacons. Pages of the Site may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related Website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). We purchase ads to place Husqvarna products and services in your feeds on social media and news sites based on your browsing patterns and searches. 

For more information, and to understand which third party cookies we use on our Site, please read our cookie policy

HOW WE USE AND IF WE SHARE YOUR INFORMATION

The California Consumer Privacy Act ("CCPA") and The California Privacy Rights Act ("CPRA") as well as acts in certain other states require us to provide you with additional information regarding how we collect, use, and share your personal information. Although we do not directly monetize your Personal Information, we may disclose it or allow third parties to collect it in limited situations that may qualify as a sales under certain privacy laws. We will not disclose your personal information to any third party, except when authorized by law and in accordance with applicable laws, with your consent or in the following circumstances: 

Categories of
Personal
Information
How We Use Your
Personal Information
(including the Business
Purpose) in the last
12 months
Whether the personal
information is shared
Retention
period
of the
information

Consumer personal
identifiers such as
your name, postal
address, unique
personal identifier,
online identifier,
Internet Protocol
address, email
address, account
name, or other
similar identifiers 

To provide you with
information, products, or
services that you request
from us.

To provide you with
notices about your product
including service
recommendations and
warranty information.

To maintain an existing
customer relationship with
you for the duration of the
product lifecycle.

To provide you with an
opportunity to upgrade
your existing product and
purchase safety related
equipment.

To provide you with
information on our own
similar products and
services that can be
reasonably expected to be
of interest to you.

We run contests,
giveaways, and
competitions, usually
through partners or
online. The specific
contest itself may ask for
the processing of specific
personal information
(example: "send in a
picture with you working
at a job site."

To notify you about
changes to our Site or any
products or services we
offer or provide through it.

To ask you through your
email to take part in an
online interview where we
communicate about
Husqvarna Construction.

To provide unique and
secure account access to
the Web Order/
eCommerce platform
for customers with 
Husqvarna Construction
accounts.

To enable the payment for
a direct purchase when
Husqvarna is the seller on
record towards an end
consumer.

To fulfill any other
purpose for which you
provide your information.

For any other purposes
authorized or required by
law, or with your specific
consent.

Yes. The information
is shared with our
service providers to
carry out such services
as: the completion of
sales and product
shipments, to process
payments including
credit card
authorization service
providers and to
facilitate returns,
refunds or
replacement parts
and accessories. 

Your personal
information will
be retained only
as long as
necessary for
the fulfilment of
the purpose for
which it was
collected and
for which
consent was
received unless
otherwise
required by law.
(for example,
for as long as
you have an
account with us
or keep using
the services).
Personal
information that
is no longer
required to fulfil
the identified
purposes will be
destroyed,
erased, or
made
anonymous.

Records of
products or
services that you
have purchased,
obtained, or
considered.

To enable direct sales 
through our Web Order/
eCommerce platform to
you or through a third
party (such as a
Husqvarna Construction
Authorized Dealer/
Distributor) and to
arrange for shipment and
delivery of product.
eCommerce user accounts
may include contact
information and personal
identifiers as well as 
account information
such as passwords.

To enable communication
with end consumers for
the purpose of customer
feedback, general
inquires and customer
service on Husqvarna
products and services.

To provide warranty,
including proof of 
warranty and
communicate with the
end consumer regarding
their warranty.

Yes. We may share
your personal
information with 
distributors, dealers,
or other business
partners in connection
with the services as
permitted by law, and
where required by law,
subject to your
consent. These parties
will process information
needed to perform
their functions and in
accordance with our
agreements with them.

We may share your 
personal information
with marketing and
communications
vendors, which help
us market our products/
services to you, 
conduct promotions,
events, surveys, and
other outreach
campaigns.

Your personal
information will
be retained only
as long as
necessary for
the fulfilment of
the purpose for
which it was
collected and
for which
consent was
received unless
otherwise
required by law.
Personal
information that
is no longer
required to fulfil
the identified
purposes will be
destroyed,
erased, or
made
anonymous.

Internet or other
electronic
network activity
information,
including, but
not limited to,
browsing history,
search history,
and information
regarding your
interaction with
an internet
website
application, or
advertisement.
Including views
and opinions
that you choose
to send us or
publicly post
about us on
social media
platforms. 

To store information about
your preferences, allow us
to customize our Site
according to your 
individual interests, speed
up your searches and 
recognize you when you
return to our Site.

Yes. We may share
aggregated anonymous
information relating to
visitors to and users
of the services with 
affiliated or unaffiliated
third parties.

we may work with 
third party advertisers,
search providers, and
ad networks
("Advertisers") to learn
more about you and
show you ads or other 
content that we believe
would be relevant to
you. Advertisers may
collect and use 
information about your 
use of the Sites or 
services as well as other
websites and services.
These companies may
use cookies and other 
online tracking
technologies to collect
and use your
information. We and/or
Advertisers may also
append other data to the
data collected by
Advertisers to create
an interest profile of
individual users.

we use Firebase to help
us understand how our
customers use our sites.
You can read more
about how Firebase uses
your Personal
Information here.

See also Information We
Collect Through
Automatic 
Data
Collection 
Technologies
above.

Your personal
information will
be retained only
as long as
necessary for
the fulfilment of
the purpose for
which it was
collected and
for which
consent was
received unless
otherwise
required by law.
Personal
information that
is no longer
required to fulfil
the identified
purposes will be
destroyed,
erased, or
made
anonymous.

Geolocation Data

Enable connectivity of 
your Husqvarna Group
product(s) and service(s)
(Internet of Things): use
smart assistants, including
voice enabled devices; use
connectivity platforms
to connect your product(s)
and service(s) to third
party devices, apps, and
services.

No. Your geolocation
data will be maintained 
internally by the
Company and not 
shared.

Your personal
information will
be retained only
as long as
necessary for
the fulfilment of
the purpose for
which it was
collected and
for which
consent was
received unless
otherwise
required by law.
Personal
information that
is no longer
required to fulfil
the identified
purposes will be
destroyed,
erased, or
made
anonymous.

Business
identifiers such as
name, postal
address, unique 
personal identifier,
online identifier,
Internet Protocol
address, email
address, account
name, or other
similar identifiers.

To contact and
communicate with B2B
customers and dealers
through representatives
and employees, with 
regards to business
dealings with those
businesses including lead
generation at trade fairs,
B2B marketing and B2B
direct sales including to
dealers and corporate
customers B2B customer
relationship management
B2B provision of 
warranty and service.

Provide education and
information on products
to individuals who
represent Husqvarna
(such as dealers) or
professionals using the
products as part of the
job with business 
customers. Also, to get
input from dealers 
(dealer councils).

To administer
sweepstakes, contests,
loyalty programs,
and other promotional
events for which you 
sign-up or enter, such as 
scheduling and arranging
tours of facilities or our 
attractions or participating
in product introductions
and other trade shows.

Yes. We share your 
information to support
product sales and
services, product 
warranty and parts and
accessories. We share
your information to 
generate lead collections,
to provide education and
training to our dealers
and other business 
customers. 

Your personal
information will
be retained only
as long as
necessary for
the fulfilment of
the purpose for
which it was
collected and
for which
consent was
received unless
otherwise
required by law.
Personal
information that
is no longer
required to fulfil
the identified
purposes will be
destroyed,
erased, or
made
anonymous.

Note: When possible, rather than using personal information, we will anonymize and/or aggregate personal information so that it no longer identifies an individual and use it for the purposes mentioned above or any legal purposes.

  • As permitted or required by law. We may disclose your personal information as authorized or required by applicable law, for instance to comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To protect the rights of ourselves or others. We may disclose your personal information if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of HUSQVARNA, our customers, or others. This may include enforcing or applying our Terms of Use or Terms of Sale and other agreements, including for billing and collection purposes, and contacting the appropriate authority at our discretion if we notice activities that may be illegal or violate our Terms of Use or Terms of Sale. This also includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • Business transactions. We may disclose your personal information to a third party in connection with a sale or transfer of business or assets, an amalgamation, re- organization, or financing of parts of our business. However, in the event the transaction is completed, your personal information will remain protected by applicable privacy laws. In the event the transaction is not completed, we will require the other party not to use or disclose your personal information in any manner whatsoever and to completely delete such information.

YOUR RIGHTS

You may withdraw your consent to our collection, use and sharing of personal information in accordance with this Privacy Policy at any time, subject to contractual and legal restrictions and reasonable prior written notice. Note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide you with certain products or services. In some circumstances, legal requirements may prevent you from withdrawing your consent. Receiving commercial emails from us is optional and you may unsubscribe at any time by (a) following the unsubscribe link in any email; (b) changing your communication preferences if applicable; or (c) contacting us by following the instructions detailed in the Contact Information section of this Privacy Policy. Please note that even if you have indicated your choice not to receive commercial emails from us, we may still communicate with you in connection with services or products you ordered, in accordance with applicable law. In addition it may take up to ten days for us to register a change or preference across all our systems.

OTHER WEBSITES

The Site may contain links to third party websites. HUSQVARNA does not exercise control and is not responsible for the contents or privacy practices of third-party websites that may be linked from the Site. Such websites may place their own cookies on your computer and/or have different ways of collecting and handling personal information. We encourage you to familiarize yourself with the privacy practices of such third-party websites before using them.

EUROPEAN UNION RESIDENTS

If you are a resident of the European Union, we require that you choose to shop from the website/App that services your country of residence. This Site is not intended to provide products or services outside the US or Canada nor are we intending to monitor the usage of this Site by residents outside of the US or Canada. If you visit this Site and are an EU resident, then you will be subject to this Privacy Policy terms and conditions including our Cookie Policy. If you are a resident of Europe and have any questions related to your rights pursuant to the General Data Protection Regulation (GDPR), you may contact the Husqvarna Privacy Office at: privacy@husqvarnagroup.com

When you use an Application or service provided by a Husqvarna affiliate in the European Union, additional information about that processing is available in the EU Privacy Policy.

PERSONAL INFORMATION OUTSIDE YOUR COUNTRY OF RESIDENCE

Your personal information may in some cases be transferred to jurisdictions outside your country of residence. As a result, you understand that your personal information will be subject to the laws of other jurisdictions than your country of residence and may be available without notice to you to foreign government authorities under lawful orders and laws applicable in such jurisdictions. Regardless of the Company or person who processes your information and where it is processed, we will take steps to protect your information in accordance with applicable data protection laws and this policy.

RETENTION

Personal information will be retained only as long as necessary for the fulfilment of the purposes for which it was collected and for which consent was received, unless otherwise required by law. Personal information that is no longer required to fulfil the identified purposes will be destroyed, erased or made anonymous. We have developed and implemented detailed retention principles and will ensure destruction of personal information in a method that prevents improper access.

DATA SECURITY

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

We have implemented appropriate technical, physical, and organizational security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of collection, use or disclosure of personal information, in accordance with applicable laws.

Depending on the volume and sensitivity of the information, the purposes for which it is processed and the format in which it is stored, we implement a combination of measures to protect your personal information, including:

  • Other internal policies and procedures that define the roles and responsibilities of the Company’s personnel throughout the information life cycle and limit their access to such information on a “need-to-know” basis;
  • When information is collected or stored in electronic format, technical safeguards such as encryption, firewalls, passwords, antivirus software and similar measures;
  • A designated Privacy Officer to monitor compliance with applicable data protection laws; and
  • Employee privacy and data security training.

Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement all reasonable measures to protect your personal information, we cannot guarantee the security of your data transmitted to us using the internet – any such transmission is at your own risk, and you are responsible for ensuring that any personal information that you send to us are sent securely.

CHILDREN UNDER THE AGE OF MAJOIRTY

Our Site is not intended for children under 16 years of age. No one under the age of majority may provide any [personal] information to [or on] the Site. We do not knowingly collect personal information from children under the age of majority. If you are under the age of majority in the jurisdiction in which you reside, do not use or provide any information on this Site or on or through any of its features, register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under the age of majority without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of majority, please contact us at hcpcustomer.service@husqvarna.com.

CHANGES TO OUR PRIVACY POLICY

It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Site. If we make significant changes to how we treat our users' personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Site home page prior to the changes coming into effect, in accordance with applicable data protection laws. If you continue to use the Site after having been provided this notice, you consent to the changes to this Privacy Policy. The date the Privacy Policy was last revised is identified at the top of this page. You are also responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this Privacy Policy to check for any changes. The collection, use and disclosure of your personal data will be governed by the version of the Policy Statement then in effect.

STATE DATA PRIVACY RIGHTS

If you are a resident of the state of California, then you have certain data privacy rights as defined in the following links:

PRIVACY NOTICE FOR APPLICATIONS AND SERVICES PROVIDED BY A HUSQVARNA AFFILIATE IN THE EU

CONTACT INFORMATION

This Privacy Policy specifies what kind of information Husqvarna Construction or third parties on behalf of Husqvarna gathers from this Site and processes, and what measures are taken to protect your personal information. If you have any questions regarding this Privacy Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please send an email to: privacy@husqvarnagroup.com